3D projection mapping in the city centre of Amsterdam for H&M

Amsterdam, the Netherlands | Published on: November 25, 2010

H&M brought their flagship store in Amsterdam to live with a 3D projection mapping done @muse_amsterdam http://pressdoc.com/p/0008br

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. An old fashioned music box pops opens up and music notes floated out that lights up rooms. A big eye peers inside the dollhouse setting of a climax. Layers of silk, wool and jeans fabric are peeled away of revealing the flagship store.  The red ribbon reties itself and is met with a large cheering crowd. 

Monday 22 November in Amsterdam's city centre (the Dam) the red carpet was rolled out, to celebrate the opening of the 6 story H&M flagship store. The guests were dressed in the exclusive Lanvin for H&M collection. These VIPS gathered on the most famous square in Amsterdam and were treated to a unique surprise. Concept & production was done by Muse Amsterdam. 

CREDITS

Concept: Sander Ejlenberg, Liat Azulay
Art director: Phila Beroud
Designer: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Michael Littaur
Project management: Wouter Donkers, Machiel van der Heijden

Production: 
Mickey did it
Mr. Beam
Beamsystems
Jan Scholte

See the pressroom with news about the Projection Mapping for Samsung 3D done by Muse