Muse PressRoom

July 2011

1. 02 Jul

   Ariel 3D Projection Mapping in Dubai: World’s Deepest Cleaning Test

   Ariel - the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia - conducted the "World's Deepest Cleaning Test" in Dubai, U.A.E. on July 1st, 2011. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula.... The 'Deepest Cleaning Test' was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. The creative agency was Muse Amsterdam. http://youtu.be/krzFyUK4Uu4

November 2010

1. 25 Nov

   3D projection mapping in the city centre of Amsterdam for H&M

   On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.